App store optimization is the app marketing service that improves the ranking of app in Apple app store or Google play store. The key factors that improve the visibility of apps are ranking, shares, impressions and ratings. Be it a top gaming app or any other apps, to ensure maximum visibility, an implementation of a good ASO strategy is required. This blog takes you through the various challenges top gaming apps can face in 2020 and the various ASO techniques that may help you to overcome the challenge.
Challenges faced by top app games in the year 2020
Competition- The biggest challenge the gaming apps face is competition. Multitudes of gaming apps in the same categories keep coming up every day. Hence, ranking the best among the lot is becoming tedious.
Replication- It is good to have a healthy competition. But the stiff competitions sometimes end up in replicating the same features losing the credibility of the app.
Creativity- Lack of creativity often leads to bad designs. The app developers as well as the SEO managers need to think out of the box to come out unique.
Right data- ASOs greatly depend upon the right data. As per experts at a leading ASO company in India, the right data is necessary to make the right ASO decisions.
Titles and key words- Titles are quite crucial for the app ranking since they are titled by incorporating keywords that the users are more likely to search
Downloads and reviews- Number of downloads are the secondary factors that influence the ranking of an app. By applying proper SEO techniques, better ranking can be achieved to an extent, but the user reviews cannot be controlled.
Let us go through some of the ASO checklist to overcome the challenges the game apps face due to the stiff competitions and replications.
1. App names and description
App names are not only important for product branding but also influences the search rankings significantly. App store optimization company in India recommends the incorporation of keywords in the app names and descriptions as well.
2. Optimization of keywords
During the initial rollout of the app, it is advisable to select keywords that have low search volumes and highly popular words. Once the app is established, a change to highly popular keyword is recommended.
3. Choosing the right icon, screenshots and app category
While icons and screenshots are the visual assets of your gaming apps, the right app category is also detrimental for the app rankings.
4. Localization
Localization is a factor that opens up the app to wider audiences. This is a vital factor in the ranking of an app. In you have hired ASO company in India for meeting your business goals, then take help on this parameter to get better search results.
5. Frequent updates
The long gaps in the updating, decreases the popularity of the app. Therefore, frequently updating the app will keep up the excitement among the users.
6. Be mindful of reviews and ratings
According to a study, about 59 % of users download an app only after going through the reviews and ratings of the app.
Keeping in mind the challenges and the rightful implementation of ASO techniques to overcome is very crucial for improving the visibility of your app. Lookout for the best app store optimization company in India to lighten up your load.
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